Direct-to-consumer (D2C)

Direct-to-Consumer (D2C) is a business model in which a company sells products and services directly to consumers, bypassing traditional retailers and distributors. This model allows companies to have more control over the pricing and availability of their products, as well as to better understand their customer base.  

Companies using a D2C model are able to leverage the power of digital marketing and e-commerce to reach and engage consumers, and to increase their market share.