Actual Time Arrival (ATA)

Actual Time Arrival (ATA) in logistics refers to the precise moment or time when a shipment, vehicle, or transportation mode arrives at its designated destination. It provides accurate information about the real-time arrival of goods or cargo and is crucial for effective logistics management. 

ATA helps coordinate various activities such as unloading, storage, customs clearance, order fulfillment, and distribution. It enables efficient planning of resources, labor, and equipment, minimizing delays and optimizing the flow of goods. ATA information also supports customer service by providing reliable estimated delivery times and helps evaluate the performance and adherence to schedules of logistics providers.